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How to Write A National Story on the Rams

As the national media outlets stop by the Rams camp and preseason games, more and more of the articles presented look exactly the same.  So, to make it easier on those hard-working national media members, I present to you the cookie cutter Rams story maker.  These are all in the key of Pete Prisco from

Step 1: Talk about how the Rams have a new coach and he’s tougher while remonising about the days of the “Greatest Show on Earth”.

Pretty, exciting, pass-oriented offense that inspired cool nicknames, flashy receivers and innovative, if not eccentric, offensive wizard Mike Martz, is gone, replaced by the new hit-you-in-the-mouth mentality.

Step 2: Mention how bad the Rams were in 2008.

…the Rams, who gave up 29.1 points a game. In fairness to then-coach Jim Haslett, he was playing shorthanded much of the season, the talent pool thinned by injuries and bad drafting.

Steps 3-5 after the jump!

Step 3: Compare the Rams defense to the Giants defense.

The Giants finished sixth in points allowed last season under Spagnuolo, giving up 18.4 per game. That’s 10.7 fewer points than the Rams allowed last season. If the Rams can get their number down to the low 20s, it will be a good season for the defense.
For that to happen, the pressure has to be better. The Rams had 30 sacks last season while the Giants had 42.

Step 4: James Hall == Justin Tuck

The X-factor in the defense could be veteran James Hall. Spagnuolo has used him a lot like he used Justin Tuck in New York, moving him up and down the line…

Step 5: Keep reminiscing about the Rams offensive salad days.

Just thinking of the Rams as a defensive team is a tough sell. It’s especially hard for me — a pass-happy offensive guy — because I always appreciated what Martz did when he was in St. Louis…

The fun stuff is gone. The Rams are blue-collar now.
It just doesn’t seem right.


I understand it is difficult for national media members to write about something other than the years between 1999-2001 when the Rams were lighting up the scoreboard.  It is difficult because that was the last time the national media paid attention to the Rams.  Except for their yearly articles about how the “new” Rams aren’t like the “old” Rams, the Rams will be ignored by the national media.  And that is fine by me.  Keep their focus on the circus up 55 in Chicago or on the Seahawks and Cardinals in the NFC West.

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