So, Money is No Object, But What Is?

Rams owner Chip (Chip!) Rosenbloom responded to the rampant speculation that was even covered here that Josh McDaniels and Steve Spagnolo were out of the Rams price range and would not be considered for the head coaching position.  So, what then is the issue preventing the Rams from giving either of those hot coaching prospects a boat load of money and hiring them?

First and foremost, St. Louis is not a hot coaching vacancy.  Cleveland is hot, Denver is hot and the New York Jets are hot.  All of these teams have money to spend as well.  

The reason the Rams are not the number one spot for potential coaches deals with a few issues.  Number one, try as you might Chip but the Rams ownership is in flux.  There may be a new owner in 15 minutes, there may be a new owner in one year, there may be a new owner in ten years.  No one knows, not even the Rosenblooms.  This makes potential coaches nervous because when there is a change at the top, the changes usually cascade down to the head coach.  

Secondly, the Rams roster is frankly a mess.  The Rams have an overpaid, underachieving quarterback and tattered offensive line and an undersized defensive front.  There is a lot of work to do on the roster.  A new coach cannot quickly come in an turn this team around with some inspiration and pixie dust.  It is going to take some real work.  Now, this is just my opinion, but I do not want a coach that is afraid to do the work to turn over the roster.  But that is neither here nor there.

Thirdly, the fan base is underrated in league circles.  Visitors to the Edward Jones Dome lately have seen empty seats and boos cascade down on the home side from Rams fans and visiting fans alike.  But, what they do not know is that Rams fans are loyal and more importantly regional.  Rams ticket holders do not all come from St. Louis city, they come from all over the metro area.  If you are faced with a terrible team, a terrible economic climate and a two-hour round trip to the game, you are probably not going to buy tickets.  I’ll stop talking in the second person now.  The Rams fans are very loyal.  When the Rams organization looks like it cares, the Rams fans will care again.  A new GM and a new coach will go a long way to fix that.

However, the point remains that it is very good news for the Rams that Chip Rosenbloom, as the principal owner of the Rams, comes out very publicly and says that the Rams will pay what it takes to get the coach they want.  Money is no object, but there are other factors involved.  But, it is good news that Rosenbloom is publicly showing that he is willing to spend the money for the most expensive head coaches.


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